The well-known Super Bowl, which, in U.S. professional gridiron footballing terms is the championship final of the National Football League. The one-off match is contested by the winners of the league’s American Football Conference and National Football Conference each January or February. The game is hosted by a different city each year. In 2016 the Super Bowl will be played on the February 7 in Santa Clara, California, home of the San Francisco 49ers, themselves five time winners of the Super Bowl.

With a league and sport generally soaked in history, American football has kept the world entertained for generations. Now with the online universe as advanced as it has become and with the rest of the world staring at America during the month of February, the popularity of the Super Bowl has further skyrocketed. With the great online sports books catering to all the available sports across the world, a single event rarely stands out from the sport it represents, but with the Super Bowl it is different. So impactful, it has become a national holiday in America, on Super Bowl Sunday is the only thing on television at that time. The whole of America holds their collective breath the moment the kick off happens.

The Golden Super Bowl Arrives

The Super Bowl was the result of the merger between the NFL and rival American Football League in 1966. The agreement called for an end-of-season championship game, and, although the merger was not finalized until 1970, the first such final duly went ahead. The addition of the Roman numerals was used due to the fact that the Super Bowl match occurs in a different year to the football season itself.

The 2016 event in Santa Clara will be the 50th edition of the Super Bowl, and the 46th modern-era National Football League championship game. In a departure from the NFL tradition of using Roman numerals, Super Bowl 50 will be marketed in Arabic numerals as ‘Super Bowl 50’ and not in the Roman numerical L. The 2016 event has been dubbed as the Golden Super Bowl. A fiftieth anniversary is always deemed to be golden in any event, but there are further coincidences. The Super Bowl is being held in Santa Clara, California so it will be located in the Golden State. More specifically, the game will be played in the home stadium of the San Francisco 49ers, a team named after the miners of the California Gold Rush.

The Event Itself

The day of the Super Bowl game, known as Super Bowl Sunday, has evolved into an unofficial American holiday, with viewing parties held in homes, taverns, and restaurants throughout the country. The weeks prior to the game these days has an enormous media and tourist build-up. The game itself is accompanied by elaborate pageantry, musical shows, drawn-out ceremonies and ultimately vast national entertainment.  All Super Bowl matches since the first in 1966 have been event sell outs and consistently the annual TV-ratings leaders. A number of Super Bowls are amongst the most watched televised sporting events of all time, due to the national holiday and USA support.

As a result, commercial and advertising time during the event is the most expensive of the year. The advertising spots available during this spectacle are consequently not only the most expensive ever seen, but have become a complete event within an event, many brands using the opportunity to launch and release new campaigns. The high-profile advertisements have featured celebrities, featured world-renowned filmmakers and announced new technologies to the Super Bowl audience.